Note: Blog post subject matter is discussed in more detail on the Athalonz Podcast.
When I started Athalonz almost 10 years ago, I had no real experience with marketing and completely underestimated its importance. I assumed that if we made really good products, the rest would take care of itself. Boy, was I wrong! Today, it’s abundantly clear that marketing is Athalonz greatest challenge.
That’s not to imply that we haven’t done any marketing. We have, but with very little success. Over the last seven years, we spent about 25% of our budget on marketing. We’ve tried a vast array of marketing strategies and, with few exceptions, our return on marketing dollars spent has been less than one. Our modest successes have been with email marketing and targeted You Tube advertising. So, why is marketing so hard?
It’s in the data.
The data is downright depressing. How can we be heard? We are literally one in 30 plus million voices vying for consumers’ attention and we are far from the loudest. Even if we can be heard, only 1 in 7 people will believe us. So, what can be done?
Well, for Athalonz, we’ll to keep walking the walk and talking the talk with regards to what our shoes do for athletes, our mission to make the world a little bit better place, and our mission to help prevent child abuse. We hope others hear us, believe us, and join us in walking the walk and talking the talk.
I am the CEO and Founder of Athalonz, LLC., I am a founding partner of the patent boutique law firm of Garlick & Markison, I am a survivor of child abuse, and I am an inventor on over 300 patents.
Athalonz is a technology company based in Mesa, AZ. It develops and sells athletic footwear, which incorporates its patented technology that leverages the laws of physics to improve athletic performance. Website: athalonz.com
Garlick & Markison is a patent law boutique firm that assists clients in building a patent business within their business using proprietary tools and techniques. Website: texaspatents.com
Athalonz Supports the Joe Torre Safe at Home Foundation
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Today was a good bit of climbing. A little over 2,000 feet of elevation gain. Not as much as day 1 or day 2, but not trivial. I am really enjoying traveling through the small towns. The people have been friendly, the service has been good, and the food has been excellent.